Strategfor New Economy

Case study 8th week Ducati Armita Nazari Question 1: With concern to the society s maculation and the increase situation I remember it was a safe bet. Because: *The model was essential and it was a limited edition. No one k unexampled about it onward that looks for the convergence outlets. However the product was not normally visible(prenominal) on dealers outlets. *They scheduled to start change from June but they stared their online selling 5 months earlier. So if they even assume, no one would bargain the product it was a good advertisement for people to student lodging old(prenominal) with the product and it s price and availabilities and also the Ducati s new ability to sell online. *Besides, one of Ducati s key motorcoach is it s brand name. And it was famous enough to start crazy project and restructure it s value chain activities .although since 1996 the rescript aimed at pushing the boundaries of Ducati s product niche, improving the distri buting network and developing internet and e-commerce activities. Question 2: I theorise it was advantageous for Ducati Maybe internet penetration in Italy was gradational than other European countries but according to the article afterward announcing the successful online sells of MH900e (in 2000); it was at a time that internet tease was at its peak.

Besides the friendship had enough time to do research and examination, so through trial and error the company was fine-tuning it s e-strategy and business model. And by 2001 the company tried to stand by Ducati.com into the real world of Ducati and implemented a value boodle ! which integrated both online and offline processes. And offline part could be a carry for people who were not comfortable with internet and online purchasing to happen more familiar with this process. Addition to above explanation, Ducati s e-strategy admit customers, suppliers, dealer outlets, marketing partners and sponsers, so with the brand of Ducati and starring forth activities, all of mentioned part would adapt themselves to...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper