HARLEY DAVIDSON Essay -- essays research papers

administrator SUMMARYHarley-Davidsonis the largest market constituent holder of bicycles over 750cc in the get togetherStates. After the expansion of our production and distribution capacity, wewill be in the position to meet the increasing demand for our motorcycles and early(a) products.Growth say-so appears actually good especially in the overseasmarket. Gaining a bigger market share in these area may require a furtherincrease in production and distribution capacities. We must pattern for expansionnow and continue to grow as a company. order DESCRIPTIONIn Milwaukee,William Harley, 21, and Arthur Davidson, 20, began experiments on taking thework out of bicycling. They were currently joined by Arthurs brothers, Walter andWilliam. Many changes were made to the engine conception before its builders weresatisfied. After the new looped from was finalized, they were ready to beginproduction. In 1903 they produced leash motorcycles. Harley-Davidson erectedits first building the current Juneau avenue site in 1906 and incorporatedin 1907. In 1907 Harley-Davidson produced 150 motorcycles.SITUATION ANALYSISThemotorcycle market over 750cc has been increasing over the last five years.The Harley-Davidson 1996 regulate year production line, sold though a world broadnetwork of more than 1,000 dealers, includes 20 cruiser, factory custom andtouring motorcycles, as wellspring as police motorcycles. Harley-Davidson benefitsform having one of the worlds most recognized and respected brand name calling andour motorcycle model names are among the best known in the industry TheCompetition and commercialize shareThis chart shows the competition and marketshare for 1995 in the joined StatesCurrent Market SituationOverallNetsales for 1995 of $1.4 cardinal were $191.6 million, or 16.5%, higher than netsales for 1994. Net income and wages pershare from continuing operationswere $111.1 million and $1.48, for 1995 as compared with $96.2 million and$1.26, for 1994. Net inc ome and earnings per share from discontinued operationswere $1.4 million and $.02, for 1995 as compared with $8.0 million and $.11,for 1994, which include a $4.6 million, or $.06 per-share, one-time tax benefitrelated to the legal reorganizat... ...Harley-Davidson dealerships), bringing the year-end total to approximately150. In 1996, the Buell team will gross(a) its study of the European sport/performancemarket, which is four times bigger than its U.S. counterpart, to prepare fora possible future launch there. PromotionThe volume of our advertisingcomes from bike rallies and special events that are held that are held acrossthe fall in States. Our Rallies draw between 5,000 and 200,000 people. The majorityof the attendants are Harley owners. Harley Davidson as an organization doesvery little mainstream advertising. BUDGETS CONTROL AND ACCOUNTABILITYStandardsshould be specified in term of sales, and production. Costs should be identifiedand target cost levels specified to hast en their control. Standards shouldbe established in terms of consumers attitudes. Attitude standards, in termsof perceptions, and desires should be specified. Controls should be implementedand monitored by appropriate administrators. The president, vice-president,administrators, and other individuals should be responsible for controllingthe marketing mix implemented.