Pfizer Pest Analysis

INDEX introduction2 POLITICAL AND LEGAL 3 ECONOMICAL5 SOCIAL-CULTURAL7 TECHNOLOGICAL9 polish10 REFERENCE LIST11 INTRODUCTION This paper examines how the external purlieu affects to Pfizers marketing strategy. The paper reports, through a curse word analysis, on the marketing purlieu of Pfizer reviewing political-legal, economic, social-cultural and technological factors affecting the union market. As Pfizer is a long multinational it is important to detention ahead of trends in engineering and innovation in club to maintain its position in the pharmaceutical industry. Pfizers history It was founded in 1849 in Brooklyn neighborhood New York- by two cousins Charles Pfizer and Charles Erthardt. The company started producing an antiparasitic called Santonim. (Pfizer 2004, Annual Review). By 1910 Pfizer became established as an capable in fermentation technology. These skills were empl oy to the mass production of penicillin during cosmea War II. The antibiotic was urgently needed to treat hurt allied soldiers, and it soon became cognise as the miracle drug.

As a consequence Pfizer was the human races largest producer of penicillin by 1945 and started its global expansion deep down the next six years. through all his history the company has underwent a sustained harvest by discovering and marketing aggregate successful drugs internationally well-known. accordingly the expansion and scope were progressively increased. Pfizers heavy investment in research and schooling has produced some of the major medicines of straight off! and given lineage to ideas that will become the major medicines of tomorrow. all told the progress performed during several(prenominal) years has made Pfizer as angiotensin-converting enzyme of the leading companies in the pharmaceutical Market. As it is stated in its mission they are rivet on discovering and developing groundbreaking medicines that can improve the...If you unavoidableness to get a full moon essay, order it on our website: OrderCustomPaper.com

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