Global Strategy - Thai Airways International

1. Introduction\n Siamese Airways Inter discipline (abbreviation Tai) is the international and national carrier of Thailand. It has regional, domestic and intercontinental flights from its headquarters in dandy of Thailand to different major destinations within Thailand and around the world. Actually, it was established in 1960 as a critical point venture company amidst SAS (Scandinavian Airlines Systems) and TAC (Thai Airways Company), Thailands domestic carrier. After it had capital participation partnership with the SAS for 17 years, Thai government headstrong to buy out SAS holding. Thai Airways International was Star Alliances component in 1997 and merge with a domestic air lane TAC in 1998. Besides, Thailand was liberated from other nations domination, past changed the attend of the country from Siam to Thailand (Thai stands for independence and Thailand means Land of the freedom ) in 1238 therefore the companys name means the national airline of Thailands Kingdo m in every Thai or face (Frynas and Mellahi 2011). The purpose of this report is to collapse Thai Airways International, including external and national environments, business strategy, financial performance, strategical options and recommendations for change.\n\n2. External Environment compend\n2.1. PESTEL Analysis\n2.1.1. semipolitical \nPolitical factors are how and to what degree does Thai airways intervenes in the miserliness. Specifically, political factors take on areas such as tax income policy, labour law, environmental law, address restrictions, tariffs, and political stability by Tai airways Recently THAI airways stated that the growing economy will boost travel and passengers if Thailand has no political problems.\n\n2.1.2. sparingal \nEconomic factors include economic growth, lodge in range, exchange rates and the inflation rate of THAI airways. These factors have major impacts on how businesses operate and make decisions. For example, interest rates a ffect THAIs woo of capital and therefore to what ex... If you pauperism to get a safe essay, order it on our website:

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